The entire concept of Rice to Riches in New York has a theme of cutesy sarcasm, which in my opinion, a marketing genius. My eyes couldn't stop reading their eccentric signs posted all around the store. The most unconventional one that I like the most was the sign on the door that greets customers with this line: "No Skinny B*tches". I must say that the sign acts not only as a greeting but also a reminder that Rice to Riches is definitely not for those who are watching their waistlines.
My sister and the unconventional greeting
This place is devoted for those who simply appreciate a bowl of sweet yet fattening ingredients - milk, rice, sugar - and this marriage of flavors comes together to create the perfect rice pudding. The results are more than 20 flavors of rice pudding with a selection of 10 toppings.
Some of the flavors
Some of the sassy signs they put up
Comic book like inside the store
Another remarkable part of this place is their unique container. Puddings are served in a cute plastic container that comes with a lid and a flat spoon/scooper that resembles a shoehorn, both which u can keep afterward. In addition, they ensure that the rice pudding is served at the perfect temperature for the weather. My first visit to this place was in the winter four years ago and I recalled that they served their rice puddings warm. But this time I came in summer and they served the rice pudding with just a little chill.
The plastic container and the spoon
Caramel rice pudding (half eaten) + an extra portion of Graham crackers on the side
Since I was not a stranger to this place, I easily made my choice: Caramel rice pudding topped with Graham Crackers plus an extra portion of Graham Crackers on the side. And I must pronounce that this combination as the true bliss that knocks my sweet tooth. I'm thankful that I live faraway from this place; otherwise I might swing by so very often and probably end up with no waistline.
Visit www.ricetoriches.com

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